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Hershey’s International Womens Day campaign has created mixed reactions across social media with some advocating in support while others are boycotting the chocolates due to its inclusion of transgender representation by Fae Johnstone.
What is International Women’s Day?
International Women’s Day has transformed from a movement for labor rights to become a global celebration of the progress and achievements women have made throughout history. The day was initiated in 1908 when 15,000 brave and determined women marched through New York City demanding their basic rights – shorter working hours, improved wages as well as suffrage. A year later saw its formal recognition by the Socialist Party of America formally declare it National Woman’s Day leading to IWD being recognized internationally by United Nations over 100 years on. Today, IWD is celebrated on March 8th and marks an occasion where we not only salute strong female leaders but highlight issues that continue to persist such as pay gaps due to gender without fail.
On 8 March, International Women’s Day is celebrated around the world in various ways. In Russia, flower sales nearly double on that day, and its days surrounding it as a national holiday. Chinese women are typically granted half-day off work by their State Council to commemorate the occasion while Italians take part in ‘la Festa della Donna’ where mimosa blossoms represent many symbolic values from one person to another. Meanwhile, Americans have made every month of March dedicated to Women’s History Month with yearly presidential proclamations honoring American female accomplishments across diverse fields such as education and business alike. Purple, green, and white are the colors of IWD, according to the International Women’s Day website.
What is the Controversy?
The chocolate’s out of the wrapper!
— Fae Johnstone, MSW (@FaeJohnstone) March 1, 2023
Honoured to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers. https://t.co/0s9uh8MvHv pic.twitter.com/jdXNJfcZmo
Trans women are women. Trans rights don’t threatened or impede women’s rights. Our movements are stronger together.
— Fae Johnstone, MSW (@FaeJohnstone) December 7, 2022
Misogyny and transphobia share the same roots. Fuelling anti-trans hate only further jeopardizes the safety and rights of all women.
It’s as simple as that.
To celebrate International Women’s Day, Hershey’s Canada released five limited editions of “HER for SHE” chocolate bars that feature the faces of inspirational women from diverse backgrounds who have made a lasting impact. These range from Autumn Peltier, an Indigenous rights and water advocate; to Naila Moloo – a climate innovator; Rita Audi – championing gender and education equality initiatives; Kélicia Massala – founder of Girl up Québec organization; as well as Fae Johnstone: executive director at Wisdom2Action consulting firm and a transgender activist. The campaign has created mixed reactions across social media with some advocating in support while others are boycotting the chocolates due to its inclusion of transgender representation.
It’s a sad time for women when a man is the face of this campaign. #WomanFace https://t.co/5xo3Kae7l4
— Amanda (@toomuchtuuuna) March 3, 2023
They want to jam our culture with this shit while turning the comment section off. That’s how you know this is astroturf, nobody is buying this shit. https://t.co/1FW4hdLycA
— Salty Cracker (@SaltyCracker9) March 3, 2023
Well, guess I can part company with Hershey’s. Get Woke, Go broke! https://t.co/6m7pob4TLk
— R T (@RDog861) March 2, 2023
It’s just relentless.
— Matthew Marsden (@matthewdmarsden) March 2, 2023
Why are they so hell bent on destroying women?
By the way, @Hersheys is disgusting.
Tastes like cocoa flavored rubber. If you didn’t grow up eating it, you never would. https://t.co/y6z82e6y3z
Who is Fae Johnstone?
According to Fae Johnstone’s webpage, “Fae is a trans woman, small business owner, a feminist, a writer, and an advocate. She is a white settler, from a middle-class family.” One thing is very clear, Fae Johnstone is not a biological woman and for Hershey’s to feature Johnstone in a campaign for women is literally a slap in the face to biological women everywhere who know the true struggles of being a woman in today’s society.
I actually do want a political environment in which TERFs are so vilified they don’t dare speak their views publicly, let alone act on them. Shut. Them. Down.
— Fae Johnstone, MSW (@FaeJohnstone) July 12, 2021
People who don’t agree with Johnstone are labeled “bigots” and “filth.”
General advice: don’t engage with the bigots in my mentions. It will only bring their filth into your mentions as well.
— Fae Johnstone, MSW (@FaeJohnstone) August 30, 2022
Block and report. Repeat until complete.
Thank You Jeremy Boreing and The Daily Wire!
Jeremy Boreing, co-founder and Co-CEO of The Daily Wire is saying a lot. After Hershey decided to virtue signal the radical trans agenda, he launched Jeremy’s Chocolate. Thank you Jeremy for standing up for biological women everywhere!
Fine. I’ll do it.
— Jeremy Boreing (@JeremyDBoreing) March 3, 2023
Introducing Jeremy’s Chocolate.
Yes, it’s real.
We have two kinds: HeHim and SheHer.
One of them has nuts. If you need me to tell you which one, keep buying Hersheys.
But if you know what a woman is and love chocolate, go to:https://t.co/QVnCwoBu17 https://t.co/o5P6Vqj01l
Stop giving your money to woke chocolate companies that hate you.
— Jeremy Boreing (@JeremyDBoreing) March 3, 2023
Give it to me instead. https://t.co/QVnCwoBu17 pic.twitter.com/HmrPbHQAzA
If you’d rather buy chocolate from people who know what a woman is — and that her/she chocolate shouldn’t have nuts…
— Ben Shapiro (@benshapiro) March 3, 2023
It’s time to make the switch to Jeremy’s Chocolatehttps://t.co/CLv81G5cpu https://t.co/r2pBT1UHUD
👏 #JeremysChocolate > @Hersheys
— Michelle Whitzel (@MichelleWhitzel) March 3, 2023
Thank you @JeremyDBoreing! https://t.co/ujwRqn1tvo
Let us know your thoughts.